XLRI’s MAXI Fair 2024 on Jan 20-21, Singer Shaan to Awe Jamshedpur

‘Marketing Mohalla’ Theme at 44th MAXI Fair, Jamshedpur Mela

XLRI’s 44th MAXI Fair to showcase marketing innovation with guest speakers, fun events, and market research.

JAMSHEDPUR – The 44th edition of the MAXI Fair, popularly known as ‘The Jamshedpur Mela’, is scheduled for January 20 and 21, 2024.

The renowned singer Shaan is all set to perform at the signature marketing fest of XLRI.

This iconic event stands as a testament to the community spirit and unity of Jamshedpur’s people.

The fair, renowned for its wide array of activities, caters to all age groups, featuring games for children and a plethora of shopping options for adults.

This year’s theme, ‘Marketing Mohalla’, aims to transform the fairground into a vibrant mini-town, celebrating the diverse aspects of marketing.

The 44th MAXI Fair is set to include an exciting line-up of guest speaker sessions, offering insights into the latest marketing trends and strategies.

Visitors can look forward to a variety of food stalls, thrilling rides, and the opportunity to win an array of gifts and prizes.

XLRI has long been recognized as a pioneer in the field of disguised marketing research, a practice widely used by major marketing companies such as Hindustan Unilever, ITC, and Mondelez.

This tradition of innovation in marketing research will be a highlight of the fair, showcasing the institute’s contributions to the field.

The MAXI Fair is not only a celebration for the residents of Jamshedpur but also a significant event in the marketing world, drawing industry professionals and enthusiasts alike.

It promises to be an enriching and entertaining experience, merging the joys of a traditional fair with the cutting-edge world of marketing.