Beti Bachao, Beti Padhao Campaign Kicks Off with Awareness Rath
Awareness Rath Launched on National Girl Child Day
The National Girl Child Day initiative promotes girls’ education, health, and rights with an awareness campaign across East Singhbhum.
Key Points:
- Awareness Rath flagged off by East Singhbhum Deputy Commissioner.
- Campaign targets rural and urban areas for equality promotion.
- Focus on education, health, and safety of girl children.
JAMSHEDPUR – On National Girl Child Day, January 24, an Awareness Rath promoting the Beti Bachao, Beti Padhao campaign was launched by the East Singhbhum Deputy Commissioner. The event was jointly organized by the district administration and the Department of Social Welfare.
The Awareness Rath aims to inspire positive change by reaching various communities in the district. Equipped with posters, audio-visual messages, and other tools, it spreads awareness about the importance of girls’ education, health, safety, and rights.
Promoting Girls’ Empowerment
Speaking at the launch, the Deputy Commissioner emphasized the critical role of daughters in society and their potential contributions. He encouraged community participation in fostering an equitable environment for girls.
Inclusive Participation
The event witnessed active participation from social organizations, women’s groups, and school students. These stakeholders are integral to spreading the campaign’s core message of gender equality and empowering the girl child.
Rural and Urban Outreach
The campaign extends across East Singhbhum’s rural and urban areas. Its focus is on challenging societal biases, promoting equal opportunities, and fostering positive attitudes toward girls’ welfare and education.

