Tree Planting Kicks Off Swachhata Hi Seva Campaign in Jugsalai

Women-led initiative honors mothers through ‘Ek Ped Maa Ke Naam’ drive

Key Points:

• Swachhata Hi Seva Pakhwada begins with focus on community participation

• Jugsalai Nagar Parishad Park hosts ‘Ek Ped Maa Ke Naam’ plantation drive

• Event aligns with Swachh Bharat Mission’s goal for a cleaner, greener India

JAMSHEDPUR – The Swachhata Hi Seva Pakhwada launched today, marking the beginning of a fortnight-long cleanliness campaign under the Swachh Bharat Mission (Urban) 2.0.

The campaign, running until October 2, 2024, centers on the theme "Swabhaav Swachhata- Sanskar Swachhata."

Moreover, it emphasizes four key initiatives to promote cleanliness and environmental conservation.

Jugsalai Nagar Parishad Park hosted a plantation drive titled "Ek Ped Maa Ke Naam" to inaugurate the campaign.

Women from Self Help Groups and Swachhata Brand Ambassadors actively participated in the event.

Furthermore, they planted Gamhar and Sagwan tree saplings, symbolizing their commitment to a greener future.

The participants also took a cleanliness pledge, reinforcing their dedication to maintaining a clean environment.

City Manager Rajendra Kumar and other officials graced the occasion with their presence.

Additionally, Swachhata experts like Amrita Sakshi led the plantation drive with enthusiasm.

Brand Ambassadors Chandra Lata Jain and Sunita Sharma played crucial roles in the event’s success.

Meanwhile, cleanliness supervisor Ajay Kumar Singh coordinated the efforts on the ground.

Other dignitaries and CRP members contributed to the event’s smooth execution.

On the other hand, the campaign aims to foster community participation in cleanliness efforts.

"This initiative beautifully combines environmental conservation with honoring our mothers," remarked a local environmental activist.

The event highlighted the importance of planting trees and promoting sustainable practices.

In conclusion, the Swachhata Hi Seva campaign kickoff aligns with the broader goals of creating a cleaner and greener India.