Tata Power Launches Nationwide Campaign to Promote Residential Solar Rooftop Solutions

‘GharGharSolar, Tata Power ke Sangh’ Initiative Kicks Off in Jodhpur, India’s Sun City

Tata Power Solar Systems Limited (TPSSL), India’s leading rooftop solar company and a subsidiary of Tata Power Renewable Energy Limited (TPREL), has launched its nationwide campaign, ‘#GharGharSolar, Tata Power ke Sangh’, to encourage the adoption of residential solar rooftop solutions across the country.

JAMSHEDPUR – The campaign was inaugurated in Jodhpur, Rajasthan, known as the Sun City or Surya Nagari due to its high number of sunny days throughout the year.

Dr. Praveer Sinha, CEO and MD of Tata Power, launched the scheme in the presence of Mr. Deepesh Nanda, CEO & MD of TPREL, senior company officials, and esteemed channel partners.

The launch marks the beginning of a nationwide initiative aimed at promoting the widespread adoption of solar energy solutions, fostering a sustainable future.

Tata Power’s Expertise and Commitment to Solar Energy

With over 34 years of experience in the solar energy sector, Tata Power Solar has been at the forefront of the sustainable energy movement.

The company offers a wide range of benefits to its rooftop consumers, including a 25-year warranty on modules, trusted quality assurance, exclusive sales and service in over 310 districts, lifetime service and after-sales support across India, easy financing options, and insurance for solar rooftop systems.

Dr. Praveer Sinha, CEO and MD of Tata Power, expressed his enthusiasm for the campaign, stating, "I am extremely happy to launch our ‘Ghar Ghar Solar’ campaign from Jodhpur, the Sun City of India, to usher in a people-led clean energy movement. Tata Power is the most experienced and technically advanced Rooftop Solar provider, with a pan-India presence to support the faster adoption of rooftop solar."

Enhancing Accessibility and Affordability

To make solar rooftop solutions more accessible and affordable, Tata Power Solar has aligned with the government’s initiative to promote solar energy in households nationwide.

The company has partnered with various financing institutions, including Union Bank of India, SBI, Indian Bank, and PNB, to offer diverse financing solutions and expand the adoption of rooftop solar installations.

Tata Power Solar plans to aggressively promote solar rooftop adoption through its extensive network of over 500 channel partners, aiming to increase this number to 5,000 channel partners and retailers to cover every corner of the country.

The company offers solutions to meet diverse needs and budgets, providing significant financial benefits to consumers.

A Proven Track Record and Market Leadership

Tata Power Solar boasts a proven track record, having already installed over 2 GW of rooftop solar capacity and serving more than 80,000 satisfied customers across India.

The company holds a significant market share of 13 percent and has been the number one player in the rooftop solar EPC business for nine consecutive years.

With the ‘#GharGharSolar, Tata Power ke Sangh’ campaign, Tata Power Solar continues its mission to bring reliable, affordable, and sustainable solar energy to every household in India, contributing to a greener and more sustainable future.