XLRI Jamshedpur Trio Shines in AB InBev 100+ Challenge

Three XLRI Business Management Students Secure National Runner-Up Spot

XLRI students Madhulika Gour, Aakash Singh, and Ejya Singh Sharma showcase their innovation prowess, earning second place at the AB InBev 100+ Challenge.

JAMSHEDPUR – Three XLRI Business Management students Madhulika Gour, Aakash Singh, and Ejya Singh Sharma, from the batch of 2022-2024 have brought laurels to their institute.

They have clinched the second position in the prestigious Ab InBev 100+ Challenge, a testament to their innovative capabilities and strategic acumen.

The Ab InBev 100+ Challenge, a flagship initiative of AB InBev India, is renowned for attracting the brightest minds across the nation. It focuses on harnessing young talent to develop innovative and sustainable solutions to critical issues facing communities today. The competition reflects AB InBev’s commitment to fostering a culture of innovation and empowerment.

This year, the challenge brought together students from over 30 top universities, encouraging them to create a new brand of beer, non-alcoholic, or alcoholic beverage using local Indian ingredients with a positive environmental and community impact.

The XLRI team’s outstanding performance exemplifies their comprehensive understanding of the challenge’s key components – innovation, sustainability, and community impact. It also underscores XLRI’s tradition of nurturing talented individuals capable of delivering impactful solutions.

AB InBev India, through this competition, not only recognizes the best solutions but also ensures the integration of these bright minds into their talent pool, offering them opportunities for future leadership roles. The challenge aligns with AB InBev’s broader commitment to sustainability, encouraging participants to develop ideas that are not only innovative but also scalable and sustainable in the long term.

The achievement of the XLRI students in such a competitive and intellectually demanding platform is commendable. XLRI administration has extended its congratulations to the students, expressing pride in their achievement and best wishes for their future endeavors.