Tata BlueScope’s DURASHINE(R) Bags ‘Brand of the Year 2023’ Award

DURASHINE®, Tata BlueScope Steel’s flagship product, wins the prestigious ‘Brand of the Year 2023’ title, reinforcing its dominance in the colour coated steel segment.

JAMSHEDPUR – Consumers have unanimously chosen DURASHINE® as “Brand of the Year 2023” in a survey conducted by Marksmen Network Private Limited.

DURASHINE®, a product of Tata BlueScope Steel, is a top-ranking brand in the retail segment offering colour coated steel sheet solutions across India.

Over the past 15 years, DURASHINE® has demonstrated high standards in product development and customer service.

With the broadest network of channel partners, the brand has created more than 5000 touchpoints, securing a leadership position in the market.

Upon receiving the award, Mr. Anoop Kumar Trivedi, Managing Director of Tata BlueScope Steel, shared his excitement.

He remarked that DURASHINE® has maintained its reputation as a leading choice in colour coated steel for over a decade.

He added that this accolade is a testament to the loyalty the brand has cultivated amongst its customers.

DURASHINE® is the primary retail brand from Tata BlueScope Steel, providing colour coated steel for roofing and wall solutions.

It manufactures and sells roll-formed colour coated steel roof & wall sheets, structural products, and accessories.

Since its launch in 2008, the brand has garnered several awards, becoming the preferred choice in this segment.