Maxi Fair 2025 to Bring Entertainment Galore at XLRI

Sonu Nigam and Nikhil D’Souza to Perform at XLRI Event

Key Points:

• Maxi Fair to be held on January 18-19 at XLRI, Jamshedpur.
• Over 15,000 attendees expected for competitions and cultural shows.
• Performances by Sonu Nigam and Nikhil D’Souza to headline the event.

JAMSHEDPUR – The 45th edition of Maxi Fair, organized by the Marketing Association of XLRI (MAXI), is set to enthrall Jamshedpur on January 18 and 19. With over 15,000 expected attendees, the event promises a mix of entertainment, creativity, and research-driven activities.

Entertainment Highlights

The event will feature a host of competitions and activities catering to all age groups. From Art Attack for budding artists to Mr. and Miss Jamshedpur for showcasing talent and personality, the fair is packed with engaging activities. Other highlights include MasterChef Jamshedpur for food lovers, Dance Mania for dance enthusiasts, and Jamshedpur’s Favorite Family for interactive games. A special Selfie Corner will also add a modern touch.

Evenings at the XLRI football ground will be headlined by renowned playback singers. Nikhil D’Souza will perform on January 18, while Sonu Nigam will grace the stage on January 19, ensuring unforgettable musical nights.

Unique Research and Corporate Participation

The fair serves as a platform for XLRI students to conduct research through interactive games with city residents. Insights gathered are presented to corporate participants, which in the past have included brands like PepsiCo, Vicks, and Nestlé. This research-centric approach combines fun with valuable business insights.

Activities Open to Public Participation

Legacy of Maxi Fair

Started in 1979 by former XLRI professor Sharad Sarin, Maxi Fair continues to bridge creativity, research, and entertainment. This two-day event brings together representatives from various companies and talented artists from across the country, fostering a vibrant community spirit.