Tata BlueScope Steel is transitioning to a solution-based approach from a product-focused model, announcing this strategic shift at the recent ‘Aakaar’ summit in Jamshedpur.
JAMSHEDPUR – In an era where there’s an increasing emphasis on green solutions, single-window services, workplace safety, and building excellence, Tata BlueScope Steel foresees vast opportunities for the solution business.
This comprehensive offering, which includes roofing and walling products, related accessories, engineering services, construction expertise, and post-installation support, will provide the company with a substantial competitive edge.
According to Mr. C. R. Kulkarni, Vice President of Marketing, Solutions, and Strategic Sourcing at Tata BlueScope Steel, "This transformation underscores the company’s commitment to meet changing customer expectations and provide all-encompassing, sustainable solutions." He further added, "We acknowledge the crucial part Solution Partners play in our growth plan. We will provide them with unwavering support, a variety of goods and services, and the tools they need to thrive in customer service."
The company is keen on creating specialized solutions that surpass traditional product offerings, utilizing its extensive experience, state-of-the-art technology, and synergistic relationships.
Mr. Anoop Trivedi, MD of Tata BlueScope Steel, shared, "This strategic shift will enable the company to address complex challenges faced by customers and create meaningful impact across various industries." He mentioned, "This move is a reaction to the evolving dynamics of the colour-coated steel business and rising consumer expectations. Tata BlueScope Steel strives to provide a greater degree of value, innovation, and customer satisfaction by concentrating on holistic solutions."
In the recently held ‘Aakaar’ summit in Jamshedpur, the company unveiled its plans. The term ‘Aakaar’ means form in Hindi, and this platform is envisaged as a meeting point for all players in the Tata BlueScope Steel ecosystem to jointly create a green future for steel construction solutions. Aakaar will handle all customer engagement-related projects under one umbrella that offers LYSAGHT® and EZYBUILD® (LGFS) solutions.
