Two-Day Event at XLRI Campus to Feature Games, Research Activities on Jan 18-19
Key Points:
- Annual fair combines consumer research with entertainment activities
- Event expects over 8,000 visitors at XLRI football ground
- Marketing Mahotsav theme focuses on consumer-brand relationships
JAMSHEDPUR – XLRI is preparing to host its 45th MAXI Fair, combining management learning with public entertainment.
The popular fair serves as a practical training ground for XLRI students.
Meanwhile, organizers have designed interactive games for visitor engagement.
“Our activities help students learn while visitors enjoy,” remarked a committee member.
Research Focus
The fair emphasizes consumer behavior analysis.
Moreover, students will study brand relationships through various activities.
“This platform provides real-world marketing experience,” stated an event coordinator.
Entertainment Elements
Organizers have planned multiple family-friendly activities.
Additionally, the fair will feature food stalls and children’s rides.
Learning Objectives
Students gain hands-on marketing experience through the event.
Furthermore, companies receive valuable consumer insights from the research.
“The fair combines learning with community engagement,” noted a participating student.
