Three-year deal to promote Intra pick-up range during ISL seasons
Key Points:
• Tata Motors becomes official automobile partner for Jamshedpur FC
• Partnership to last for next three Indian Super League seasons
• Jamshedpur FC to promote Tata Motors’ Intra range of pick-ups
JAMSHEDPUR – Tata Motors, India’s leading commercial vehicle manufacturer, has announced a strategic partnership with Jamshedpur FC for the upcoming Indian Super League (ISL) seasons.
The collaboration will span the next three editions of the ISL.
Moreover, Jamshedpur FC will promote Tata Motors’ Intra range of pick-ups during this period.
Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, expressed enthusiasm about the partnership.
Furthermore, he highlighted the shared spirit of ‘Har Din Jitaye’ or ‘Win Everyday’ between the two entities.
The Tata Intra pick-up range promises uninterrupted operations and higher profits for customers.
Additionally, Jamshedpur FC’s CEO Mukul Choudhari welcomed the extended partnership with Tata Motors.
He emphasized the longstanding relationship between the club and Tata Motors since its inception.
Meanwhile, the collaboration will see prominent branding of Tata Intra on Jamshedpur FC’s official kit.
The Intra logo will feature on the sleeves of match jerseys and team shorts.
On the other hand, LED perimeter boards during home matches will display Tata Intra advertisements.
Jamshedpur FC, known for its professionalism, won the ISL League Winners’ Shield in the 2021-22 season.
Consequently, the club has established itself as one of India’s premier football teams.
A local sports analyst commented, "This partnership combines Jamshedpur’s sporting prowess with Tata’s engineering excellence."
In conclusion, the collaboration between Tata Motors and Jamshedpur FC aims to celebrate excellence both on and off the field.
The partnership is expected to enhance brand visibility for Tata Intra while supporting Jamshedpur FC’s growth in Indian football.
