Experts discuss data-driven consumer strategies at XLRI’s Digital Transformation event
The conclave explored India’s data-driven digital transformation across various consumer sectors, featuring insights from industry leaders.
JAMSHEDPUR – XLRI’s PGDM (GM) Batch 2024-25 organized ReEnvision 3.0, a Digital Transformation Conclave centered on data-driven consumer world strategies.
The event commenced with an inaugural address by Fr. S George S.J., Director of XLRI Jamshedpur.
He emphasized the importance of digital transformation through data utilization.
Fr. Donald D’Silva and Prof. Dr. Sanjay Patro also addressed the audience, encouraging student participation and interaction with panelists.
Panel Discussions
Strategic Partnerships and Digital Tools
The first panel explored leveraging digital tools for competitive collaboration.
Panelists included:
– Ashish Ranjan (NBC Bearings)
– Girish Dangayach (SK Finance)
– Ashish Pandey (Dabur India)
– Ramasubramaniam S (Collabera Digital)
Key points discussed:
1. Importance of authentic communication
2. Building solutions based on customer needs
3. Digital collaboration for sustainable growth
4. Continuous innovation to meet evolving demands
Data Analytics in Consumer Goods and E-Commerce
The second panel focused on data analytics contributions to consumer industries.
Speakers included:
– Satyaki Mookerjee (CEAT)
– Digvijay Ghosh (EY-Parthenon)
– Nitin Dhingra (Hindware Limited)
– Ravi Kumar (Exide Industries)
Highlights:
1. Tailoring innovative solutions for unique customer needs
2. Adapting to digital disruptions
3. Leveraging data for personalized experiences
4. Integrating digital tools for operational efficiency
Data Analytics in Marketing
The final panel discussed leveraging data analytics for marketing strategies.
Panelists included:
– Sushil Pradhan (MitKat Advisory)
– Ipshita Ghosh (Accenture)
– Vikrant Bhargava (inMorphis)
– Amreesh Kher (Tata Digital)
– Sunil Palrecha (Wissen Technology)
– Bhargab Dutta (Century Ply)
Key insights:
1. AI intervention for consumer engagement
2. Life-centric approaches focused on customers
3. Utilizing real-time data for gauging customer parameters
4. Trust-building in B2B sales through data and experiences
Case Competition Results
The event concluded with the announcement of winners from the ReEnvision 3.0 Digital Transformation Case Competition.
The competition attracted 3,042 teams and garnered 84,788 impressions.
"The overwhelming response to our case competition truly exemplifies the spirit of innovation in digital transformation," stated Prof. Kanagaraj Ayyalusamy, one of the event organizers.
